The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional business and marketing for times untold. However lately it seems to me that the topic of funnels being used in Internet business is popping up all over the internet.
Many people want to know more about the marketing concept and how it can be used in their online business marketing efforts. Read on to learn more about how to use the sales funnel in Internet marketing.
What is the Sales Funnel?
A marketing funnel does not necessarily mean the concept of a funnel. This marketing concept uses the word "funnel" to describe the sales process from beginning to finish. Since it has a broad entry way for potential customers "Unqualified prospects" at the top and an even smaller opening for converted sales at the bottom, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects"; these are folks who could need your products or services however, you've never contacted them before. By the end of this funnel, a number of offers and sales actions later, you've gotten folks who've obtained your product or service and made a purchase as well.
Another reason why the idea of a lead generation funnel works is that it makes it possible to track your prospects' actions at different stages of the sales process. By using the sales funnel to measure the amount of qualified prospects at every stage, you can predict the number of potential customers who will become actual customers.
A sales funnel will aid you in determining where your sales process is failing or successful or if your marketing campaign is not getting enough customers. This will help you decide where to put your effort to make sure that sales are at the correct level and to meet the marketing objectives. It can be used to manage and gauge the sales process of your customers.
The Sales Funnel Top Front The Sales Funnel Front End
The front of your sales funnel should be the most active part of your sales funnel. This requires constant testing. There are literally no end of front-end ideas. Your imagination and resources are the only limitations.
The primary goal of the front-end will be to draw in prospective customers and turn these buyers into buyers through the sales funnel.
If a potential customer decides to sign up or purchases something you offer, they are "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are interested enough to buy your product.
You need to drive targeted traffic on your blog, website or squeeze page for your front-end system to function. PPC advertisements, articles for marketing, PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all great resources.
You'll find that there are numerous tools that can be used to "qualify" those who are "Unqualified prospect". One of the more efficient methods is to use a squeeze page that allows you to offer something of value relevant to your service or product that folks can get for free or drastically reduced price for the exchange of their name and email. Products offered include newsletters as well videos, eBooks, email courses and related reports.
The front end of your sales funnel is where potential customers are drawn to your company. What happens to the back-end of your sales funnel?
The Bottom or Back-End of the Funnel
The bottom, or back end of the sales funnel are where the majority of sales and profits occur. You will usually find the higher-priced products in this area. They all belong to the same niche however in a different format like audio, video or live interaction.
The primary difference between the front-end and the back-end is the type of client, as well as the cost of the product or services that are provided.
Although it is the case that only 1% of those who enter the front end will be able to connect to your back-end system, this tiny percentage may not matter. This is fine, as this tiny group will be investing much more in the long run.
It is evident that, while front end products and services may cost under $100, back-end items and services typically cost in the 100s or 1000's. This means that the top of the sales funnel or back-end, the main source of income for your Internet company. It's also the most predictable and stable area in the sales process.
As I mentioned in the past the sales funnel is as flexible as your creativity and resources permit.
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